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How To Build A High Performance Lead-Generating Website

Guest Article: This is a guest article by Brad Shorr from Straight North

In a lot of ways, a lead generation website is like a sports car — flashy looks draw attention, but it’s what’s under the hood that really makes a difference. Your lead generation website may look great, but if it doesn’t have the functionality where it needs to, your visitors are going to be less likely to hop in and take a ride with you.

Although there’s no doubt that aesthetics are very important for drawing eyes and creating a certain feeling, the nuts and bolts of a lead generation website often get ignored as companies spend most of their time polishing the exterior.

The following white paper from Straight North gets under the hood of powerful lead generation websites and lays out what makes them tick. By focusing on being easy to navigate, mobile-ready and filled with content that arouses interest and drives action, successful lead generation websites have very high conversion rates.

Additionally, lead tracking makes it possible for companies to get a true measure of their websites’ performance and identify areas that may need improvement. Take a look and see how you can fine-tune your lead generation website and turn it into the well-oiled, high-performance machine that your business needs.

Read the whitepaper on straightnorth.com

Brad Shorr
Brad Shorr is Director of Content Strategy at Straight North, a full-service B2B SEO, PPC and web design firm. With more than 25 years in sales and marketing, Shorr has written for leading online publications including Moz, Forbes, and Smashing Magazine.

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