Articles for #everyone

Articles and advice that anyone can learn from.

How to Write Great Copy When You’re Not Actually a Copywriter

Learn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing.

CopywritingDigital MarketingWebsite Strategy
2016 Year in Review

2016 wasn't filled with many professional achievements or accomplishments. It was quiet and more refined. My business grew naturally, and it grew a lot.

AnalyticsPersonal DevelopmentRunning a BusinessYear In Review
Reduce Referral Spam in Google Analytics Without Using Filters

Referral spam can pollute your Google Analytics account and make it impossible to track user data accurately, but you don't need to use complex filters.

AnalyticsSEO TipsWebsite Strategy
6 Tips for Negotiating a Higher Salary

Each year people accept salaries less than what they deserve. It seems like employers always have the upper hand, but that doesn't have to be the case.

InterviewsStudentsThe Hiring Process
My Journey Through College, Design Agencies, and Freelancing

In this interview, Lakera's thought-provoking and inspiring questions got at the heart of my college and career life to reveal the path that led me to where I am today. I want to share our conversation with you in hopes that it will inspire you to recognize your passions and pursue your dream career.

InterviewsPersonal DevelopmentStudents
The Simple Tweet That Got Me Featured on Dribbble

In 2016, I was featured as a success story in Dribbble's "For the Win" series. Find out how Dribbble helped me make over $150,000 in just 3 years.

Building Your NetworkCommunicationSocial Media
How I Solved a Complex UX Problem Using the Bible

Find out how I used the Bible to solve a complex UX problem and design an interface that made browsing municipal code online easier for anyone.

DesignManaging ProjectsWebsite Strategy
Add 50 Hours to Your Month by Subtracting Social Media

Do you ever wish there were more hours in a day? Most of us end our days feeling like we haven't accomplished enough. The truth is, you can grant yourself that wish if you're willing to sacrifice the time you spend on social media.

LifestyleProductivitySocial Media
A Simple Design Process to Use for Every Digital Project

There's a simple 3 step process that you can use for every digital project by breaking the design process down to it's fundamental elements.

DesignManaging ProjectsProductivity
Why Responding to Every Email is Good for Your Business

Responding to every email is a great way to build your network, but it's also time-consuming. Using pre-made email templates will save you hours each week.

CommunicationManaging EmailsProductivity
2015 Year in Review

After two amazing back-to-back years in 2013 and 2014, I wasn't sure if 2015 would be able to top it. But it totally did. I hope that by sharing my accomplishments I can inspire you to do great things in your personal and professional life too.

AnalyticsLifestylePersonal DevelopmentRunning a BusinessYear In Review
Gravity Forms + ConvertKit: The Killer Combo That Defeated MailChimp

When I first started my newsletter, my goal was to cultivate an audience that I could educate and offer paid products to in the future. So, I quickly researched popular email marketing platforms and chose MailChimp, but it turns out that ConvertKit was the better choice.

Digital MarketingManaging Emails
Get Back in Control of Your Inbox With a Single Click

When you look at your inbox each day, how do you feel? Do you dread opening Gmail because of all the emails that need your attention now? If you're anything like I was, you'd be stressed already and not even out of bed yet.

Managing EmailsProductivity
6 Things I Wish I Learned From New Media Design at R.I.T.

Design students often graduate without some of the most vitally important "real world" skills necessary to thrive in their creative field. Yet, many of them feel prepared to totally dominate the industry on graduation day. I was no exception.

DesignPersonal DevelopmentStudents
Get Hired With The Perfect Online Student Portfolio

If you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many of the latest advancements in web technology, it's easy for anyone to make one.

Building Your PortfolioDesignDigital MarketingStudents
How to Respond to an Email That Could Determine Your Future

Just before he graduated college, one of my friends asked me to help him write a response email to the president of a company he really wanted to work for. This email could determine his future with (or without) this company. Here's the story of how I helped him respond to the CEO.

CommunicationManaging EmailsThe Hiring Process
Invisible Design

When we use the word “design”, chances are it doesn’t translate the way we, as designers, often think it should. Too often, design is perceived as only being visual, but that’s only partially true.

DesignTerms & Definitions