The Challenge

General Code is the 2nd largest codifier in the United States. That means they specialize in arranging and systemizing code ordinances (codes of law) for hundreds of municipalities across the nation.

Realizing that the landscape of their business was quickly evolving, General Code approached me with a need to introduce their outdated website to the modern web while simplifying the messaging to better engage their eight core target markets.

In order to succeed, the new online brand would need to be simple, trustworthy, and innovative while intuitively leading users through the website where they can find the content they need and be prompted to contact General Code.

(Home page for the old General Code website)
Strategy & Communication

Fortunately, this project was scheduled in my calendar almost 3 full months before work began. During that time, I met with a dedicated team from General Code each month to review the site architecture and assign tasks to relevant team members.

With only 3 weeks to complete wireframes and visual design, this early communication and strategic planning was critical to delivering the work on time. Our meetings resulted in a final sitemap and complete understanding of the core target markets General Code was trying to engage with.

User Experience Design

As with all my web and mobile projects, I used the sitemap architecture to define the various types of pages that needed to be created. Wireframes or “blueprints” help to establish layouts, hierarchy, page relationships, and content types without the distraction of fonts, colors, or imagery.

This approach ensures that the best possible user experience is being established and allows for quick, iterative changes to be made.

User Interface Design

Working from General Code’s existing brand standards and the approved wireframes, I began to design an interface for the website that would meet the goals set forth at the beginning of the project.

The website needed to feel simple, trustworthy, and innovative while intuitively leading users through the website where they can find the content they need and be prompted to contact General Code.

In addition to the look and feel, I further refined the layout system among various pages to make the website easily scalable as General Code’s business grew and evolved over time. One of these layouts includes a sidebar column that can contain dynamic modules such as upcoming events, latest tweets, related page links, subscriptions forms, and other calls to action.

Project Summary

In just 3 short weeks, I was able to partner with General Code to design a beautiful new website for their business that helped them engage their various target markets and turn more leads into paying clients. Thanks to our thoughtful and intentional design choices, the new website is now more flexible and scalable, allowing General Code to evolve their online brand with the growth of their business.

Matt worked as an extension of our team and in partnership with us to meet our goals. His ability to understand the complexity of the project and translate that into a simplified look and feel for the website was very exciting. He listened, translated and collaborated in a way that was very consistent with our culture.  We appreciated his ability to walk the fine line between smart design and client preference.

Gary Domenico & Cathy PowersCEO & Marketing Manager at General Code