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How Instagram Can Help You Attract More Freelance Clients

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Building a business requires you to see everything from a marketing perspective. As a freelancer, this can be challenging since you must handle all business-related issues alone. There are many influencers out there so the fierce competition increases the difficulty.

Social media is a fabulous option that you as a modern freelancer have to promote your freelance business and keep it going. Using a popular platform such as Instagram, you can build your online presence, attract more freelance clients, and earn eventually money.

At that point, you may even get multiple projects for which you might need to use tools to manage your freelance projects.

Why Instagram Can Help You Attract More Freelance Clients

With about 1 billion monthly active users, Instagram is a popular platform to think about for business. Any businesses, from real estate agencies to fashion and beauty bloggers are now active on Instagram with high incomes directly earned from their activities on Instagram.

As a freelancer, you should consider this highly engaging platform to find your clients.

Many freelancers now use Instagram to make themselves known among a wider audience compared to the past. Given the popularity of social media, it’s necessary to promote your freelance business on platforms like Instagram.

Missing a marketing opportunity like this might mean missing out on more freelance clients and projects, which isn’t a smart move in today’s digital landscape.

How to Attract More Freelance Clients on Instagram

Here in this section, we will introduce some tips that enable you to attract more freelance clients on Instagram.

1. Create a Business Account

If you’re considering using your personal account as your freelance business account, you should know that it’s not a wise thing to do. Although it may be more difficult, you should to create a business account to gain followers and start from scratch.

An account that’s specifically for business is obviously different in nature from a personal account. The audience you’re trying to reach through a business account is not interested in your personal photos. Instead, they’d rather see your portfolio and previous projects to determine if they should to work with you.

In addition, an Instagram business profile signals that you’re a professional. Moreover, it allows you to access Instagram analytics. The advantage of Instagram analytics is that you can see the analysis of your posts and stories and check the behavior of your audience.

If they don’t like your posts or engage with them, you’ll understand through Instagram analytics and can adjust your content and posting schedule based on the data.

Remember to add a captivating bio so that you can attract as many clients as possible in their first entrance to your Instagram profile.

2. Share Your Portfolio on Your Feed

For the content of your business profile on Instagram, you need to share your portfolio and promote your freelance business. By doing this, you show your future clients that you are competent and professional. As a result, getting better testimonials from your freelance clients is advantageous.

However, you should also keep in mind that sharing your previous work samples may bore your audience. In addition, it’s beneficial to share some informative and entertaining posts in your feed.

Lastly, the caption should explain your photo perfectly. Writing a captivating caption can tell your audience the concept behind your post and the thoughts in your head. Captions are very important to increase engagement. Moreover, a caption is where you can prompt your audience to do something by including a Call-to-Action (CTA) phrase.

Take a look at this caption by @desklifeproject:

3. Use Hashtags

Instagram is a platform on which you can network with potential clients. One way to leverage the networking process is by using hashtags. Hashtags let you put your post on display and expose it to more audiences. So, in addition to your followers, you show your post to those who have not followed you yet. The process starts when a user searches for that particular hashtag.

Here is how @workhardanywhere uses hashtags:

You can add 30 hashtags on each post and 10 hashtags on each story. However, you should be careful that you do not use hashtags with a high number of usages. The reason is that your post may get buried under a huge load of upcoming posts.

On the other hand, you should also avoid using hashtags that are not used very often because you put your post at the risk of not being seen at all by other users.

4. Choose the Best Time to Post

In order to increase engagement, it’s important to post at the right time. The right time is the time when the majority of your followers are online and can see your post. Posting at a particular time during the day helps you get your freelance business known faster and easier.

If you post at a time when none of your future clients are online results in the failure to capture their attention for any probable projects.

To ensure you’re posting at the right time of day, it’s essential that you establish a clear posting schedule. Prepare posts in advance so that you do not run out of content due to a lack of time or ideas. The best way to handle this is to use Instagram management services.

5. Communicate with Future Clients

Another tip to keep in mind is to find the businesses that you think you can work with via different social media such as LinkedIn. Then, you should find their Instagram account and connect to them via following or DM. You can also like their posts and comment on them so that you get noticed by them.

These actions are likely to lead to good outcomes because if they notice you and visit your Instagram account, they can cooperate with you on their upcoming projects.


Professionals choose to become freelancers for a variety of reasons whether personal or social. Whatever the reason, capturing the attention of prospective clients is always difficult in the early days of their business.

However, one way to attract more clients as a freelancer is to establish your brand on social media. We hope these 5 simple tips help you become more known on Instagram. Keep up with them and we wish you the best of luck!

Last updated on January 28th, 2021