Branding & Marketing
Articles about branding & marketing, organized by topic.
Learn why I created a global Slack community for freelancers dedicated to learning and professional growth. Take a look behind the scenes and find out how The Freelance Institute was born and what my vision is for thousands of freelancers all over the world.Freelancers How to Earn Freelance Income Without Any Clients
I've talked to dozens of freelancers need to find paying clients right now, but there's another way to earn money that most freelancers forget about. In fact, you can earn regular income every month without any clients at all. All you have to do is sell your own work.Freelancers Why Thinking Like a Client Will Change Your Freelancing Career Forever
Most portfolio websites are focused on the wrong person. Thinking like a client might be all you need to kickstart your freelancing career. Find out how seeing myself from the perspective of a paying client redefined my freelancing career forever.Freelancers How I Earned My First $10,000 as a Freelance Web Designer
It took me a full four years to earn my first $10,000 of freelance income. Working 15 hours per week for most of each year, that works out to about $1.95 an hour. That's not good even for a college student, but that's where my story began.Freelancers 12 Things You Should Remove From Your Portfolio Website Immediately
A collection of brutally honest tips for what you should remove from your portfolio website immediately before someone decides to not hire you (and what to replace them with instead).Freelancers How to Find More Freelance Clients
If you're trying to find more freelance clients, you've got it all backwards. Instead, spend time giving potential clients more ways to find you.Clients How To Build A High Performance Lead-Generating Website
You can't expect your website to attract and convert more leads just by making it look better. Many other factors contribute to your website's success.Everyone How to Write Great Copy When You’re Not Actually a Copywriter
Learn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing.Everyone Reduce Referral Spam in Google Analytics Without Using Filters
Referral spam can pollute your Google Analytics account and make it impossible to track user data accurately, but you don't need to use complex filters.Freelancers So You Want to Be a UX Designer?
If you want to be a UX designer, you'll have to be more specific. In this article I'll explain what UX design really is and how to make a career out of it.Freelancers How to Market Yourself to Startups as a Freelancer
Over 100 million new businesses each year are trying to stake their claim in the startup world, but with so many businesses trying to create "the next big thing", finding the right startup to work with is tricky.Everyone The Simple Tweet That Got Me Featured on Dribbble
In 2016, I was featured as a success story in Dribbble's "For the Win" series. Find out how Dribbble helped me make over $150,000 in just 3 years.Freelancers Should you call yourself a freelancer or a consultant?
Before deciding what to call yourself, it's important to understand how people perceive consultants and freelancers, but at the end of the day, the way you position yourself is more important than what you call yourself.Everyone How I Solved a Complex UX Problem Using the Bible
Find out how I used the Bible to solve a complex UX problem and design an interface that made browsing municipal code online easier for anyone.Freelancers How to Identify and Attract Your Ideal Freelance Client
Wouldn’t it be wonderful to have the perfect clients always reaching out to you for work? It’s not only possible, but completely attainable for any freelancer. The key to attracting the right clients starts with understanding what you offer and what your clients are looking for.Everyone Gravity Forms + ConvertKit: The Killer Combo That Defeated MailChimp
When I first started my newsletter, my goal was to cultivate an audience that I could educate and offer paid products to in the future. So, I quickly researched popular email marketing platforms and chose MailChimp, but it turns out that ConvertKit was the better choice.Clients Which Mobile Solution is Right for Your Business?
With mobile devices becoming increasingly integrated into our daily lives, it's safe to say that a mobile web presence is going to benefit your business. The real question is, which one is right for you? Believe it or not, a fully responsive website is not always the right option.Everyone 6 Things I Wish I Learned From New Media Design at R.I.T.
Design students often graduate without some of the most vitally important "real world" skills necessary to thrive in their creative field. Yet, many of them feel prepared to totally dominate the industry on graduation day. I was no exception.Everyone Get Hired With The Perfect Online Student Portfolio
If you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many of the latest advancements in web technology, it's easy for anyone to make one.Freelancers The Golden Question No Other Freelancer Is Asking
The freelancing market is more oversaturated now that it has ever been before. If you really want to stand out from the crowd, simply asking this question will tell the client that you know what you are doing and that you care about their business.