Branding & Marketing

Articles about branding & marketing, organized by topic.

How to Earn Freelance Income Without Any Clients

I've talked to dozens of freelancers need to find paying clients right now, but there's another way to earn money that most freelancers forget about. In fact, you can earn regular income every month without any clients at all. All you have to do is sell your own work.

Branding & MarketingStarting a Business
Why Thinking Like a Client Will Change Your Freelancing Career Forever

Most portfolio websites are focused on the wrong person. Thinking like a client might be all you need to kickstart your freelancing career. Find out how seeing myself from the perspective of a paying client redefined my freelancing career forever.

Branding & MarketingGetting ClientsStarting a Business
How I Earned My First $10,000 as a Freelance Web Designer

It took me a full four years to earn my first $10,000 of freelance income. Working 15 hours per week for most of each year, that works out to about $1.95 an hour. That's not good even for a college student, but that's where my story began.

Branding & MarketingGetting ClientsStarting a Business
12 Things You Should Remove From Your Portfolio Website Immediately

A collection of brutally honest tips for what you should remove from your portfolio website immediately before someone decides to not hire you (and what to replace them with instead).

Branding & MarketingGetting Clients
How to Find More Freelance Clients

If you're trying to find more freelance clients, you've got it all backwards. Instead, spend time giving potential clients more ways to find you.

Branding & MarketingGetting ClientsStarting a Business
How To Build A High Performance Lead-Generating Website

You can't expect your website to attract and convert more leads just by making it look better. Many other factors contribute to your website's success.

Branding & Marketing
How to Write Great Copy When You’re Not Actually a Copywriter

Learn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing.

Branding & MarketingGetting Clients
Reduce Referral Spam in Google Analytics Without Using Filters

Referral spam can pollute your Google Analytics account and make it impossible to track user data accurately, but you don't need to use complex filters.

Branding & MarketingProductivity
So You Want to Be a UX Designer?

If you want to be a UX designer, you'll have to be more specific. In this article I'll explain what UX design really is and how to make a career out of it.

Branding & MarketingStarting a Business
How to Market Yourself to Startups as a Freelancer

Over 100 million new businesses each year are trying to stake their claim in the startup world, but with so many businesses trying to create "the next big thing", finding the right startup to work with is tricky.

Branding & MarketingGetting Clients
The Simple Tweet That Got Me Featured on Dribbble

In 2016, I was featured as a success story in Dribbble's "For the Win" series. Find out how Dribbble helped me make over $150,000 in just 3 years.

Branding & MarketingClient ManagementGetting Clients
Should you call yourself a freelancer or a consultant?

Before deciding what to call yourself, it's important to understand how people perceive consultants and freelancers, but at the end of the day, the way you position yourself is more important than what you call yourself.

Branding & MarketingClient ManagementGetting Clients
How I Solved a Complex UX Problem Using the Bible

Find out how I used the Bible to solve a complex UX problem and design an interface that made browsing municipal code online easier for anyone.

Branding & MarketingProject Management
How to Identify and Attract Your Ideal Freelance Client

Wouldn’t it be wonderful to have the perfect clients always reaching out to you for work? It’s not only possible, but completely attainable for any freelancer. The key to attracting the right clients starts with understanding what you offer and what your clients are looking for.

Branding & MarketingGetting Clients
Gravity Forms + ConvertKit: The Killer Combo That Defeated MailChimp

When I first started my newsletter, my goal was to cultivate an audience that I could educate and offer paid products to in the future. So, I quickly researched popular email marketing platforms and chose MailChimp, but it turns out that ConvertKit was the better choice.

Branding & MarketingProductivity
Which Mobile Solution is Right for Your Business?

With mobile devices becoming increasingly integrated into our daily lives, it's safe to say that a mobile web presence is going to benefit your business. The real question is, which one is right for you? Believe it or not, a fully responsive website is not always the right option.

Branding & MarketingStarting a Business
6 Things I Wish I Learned From New Media Design at R.I.T.

Design students often graduate without some of the most vitally important "real world" skills necessary to thrive in their creative field. Yet, many of them feel prepared to totally dominate the industry on graduation day. I was no exception.

Branding & MarketingStarting a Business
Get Hired With The Perfect Online Student Portfolio

If you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many of the latest advancements in web technology, it's easy for anyone to make one.

Branding & MarketingGetting Clients
The Golden Question No Other Freelancer Is Asking

The freelancing market is more oversaturated now that it has ever been before. If you really want to stand out from the crowd, simply asking this question will tell the client that you know what you are doing and that you care about their business.

Branding & MarketingGetting ClientsStarting a Business
You Might Not Need a Redesign After All

Complete website redesigns are sometimes necessary, but they often require a large financial investment and leave lots of room for error. If you aren’t ready to hire a firm to guide you through that complex process, try using these suggestions to make the biggest improvements with the least amount of effort.

Branding & MarketingStarting a Business