Digital Marketing

Articles about digital marketing, organized by topic.

How to Find More Freelance Clients

If you're trying to find more freelance clients, you've got it all backwards. Instead, spend time giving potential clients more ways to find you.

Digital MarketingGetting More ClientsGrowing Your BusinessWebsite Strategy
How to Write Great Copy When You’re Not Actually a Copywriter

Learn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing.

CopywritingDigital MarketingWebsite Strategy
How to Market Yourself to Startups as a Freelancer

Over 100 million new businesses each year are trying to stake their claim in the startup world, but with so many businesses trying to create "the next big thing", finding the right startup to work with is tricky.

Digital MarketingGetting More ClientsWebsite StrategyWorking with Startups
Should you call yourself a freelancer or a consultant?

Before deciding what to call yourself, it's important to understand how people perceive consultants and freelancers, but at the end of the day, the way you position yourself is more important than what you call yourself.

CommunicationDigital MarketingGetting More Clients
How to Identify and Attract Your Ideal Freelance Client

Wouldn’t it be wonderful to have the perfect clients always reaching out to you for work? It’s not only possible, but completely attainable for any freelancer. The key to attracting the right clients starts with understanding what you offer and what your clients are looking for.

Digital MarketingGetting More ClientsQualifying Leads
Gravity Forms + ConvertKit: The Killer Combo That Defeated MailChimp

When I first started my newsletter, my goal was to cultivate an audience that I could educate and offer paid products to in the future. So, I quickly researched popular email marketing platforms and chose MailChimp, but it turns out that ConvertKit was the better choice.

Digital MarketingManaging Emails
Get Hired With The Perfect Online Student Portfolio

If you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many of the latest advancements in web technology, it's easy for anyone to make one.

Building Your PortfolioDesignDigital MarketingStudents
The Golden Question No Other Freelancer Is Asking

The freelancing market is more oversaturated now that it has ever been before. If you really want to stand out from the crowd, simply asking this question will tell the client that you know what you are doing and that you care about their business.

Digital MarketingQualifying LeadsRunning a Business
How to Successfully Kickstart Your Freelancing Career

When I first started freelancing, I didn't quite know what I was doing. Here are 6 simple tips for taking your freelancing career to the next level as you work towards getting more projects and clients.

Building Your PortfolioDigital MarketingGrowing Your Business
Good Looks Don’t Bring In Sales

Pretty doesn’t count. There are plenty of designers out there capable of providing a brilliant design for your website. However, form and function don’t always solve underlying problems and meet the clients ultimate goals.

DesignDigital MarketingGrowing Your BusinessWebsite Strategy
Viewing Your Website as a Powerful Business Tool

Viewing your website as a business tool requires a perspective shift. You have to see it as an investment rather than an expense and it all starts by asking the right questions. Broader, more business-oriented questions.

Digital MarketingGrowing Your BusinessWebsite Strategy
How Long Does it Take to Build a Website?

Whenever I am prospecting a new opportunity with a client, I often get asked how long it will take me to build the new website or application. The short answer is, it depends. Here are some factors that affect the timeline of a web project.

Digital MarketingManaging ProjectsWebsite Strategy
Debunking the SEO Myth

SEO isn't something that you need to hire a company to do and it's not something you need to pay for. SEO is something anyone can do on their own and it's completely free.

Digital MarketingGrowing Your BusinessSEO Tips