How to Market Yourself During Your First Year of FreelancingIf you want to make real money as a freelancer, you have to start treating your career like a business – and that begins with learning how to market yourself. Amanda Winstead • 6 min read Career TransitionsMarketing & Positioning
How to Smoothly Transition from Full-Time Employment to FreelancingWhen you quit your day job and transition into full-time freelancing, it's important to make the career adjustment as smooth as possible. These 7 tips will help you do that! Matt Olpinski • 8 min read Marketing & PositioningPortfolio Websites
How to Use Google Trends to Understand What Freelance Clients are Searching ForUse Google Trends to find out what freelance clients are searching for, make yourself more visible online, and get more leads for your freelance business. Matt Olpinski • 6 min read Marketing & PositioningPortfolio Websites
5 Reasons Why You Need to Have Your Own Portfolio WebsiteHave you ever wondered why you should have your own portfolio website? Having your own website will increase your online visibility and help you get more freelance clients Matt Olpinski • 6 min read Marketing & PositioningNews & Opinion
Introducing Matthew’s Design Co. (and the changes ahead for my website)Find out all the details of how I plan to navigate the transition from freelancer to company while maintaining my relevance and relationship to freelancers. Matt Olpinski • 6 min read Marketing & PositioningNews & Opinion
Introducing The Freelance Institute – A Community for Freelancers & Remote WorkersLearn why I created a global Slack community for freelancers dedicated to learning and professional growth. Take a look behind the scenes and find out how The Freelance Institute was born and what my… Matt Olpinski • 5 min read Getting ClientsMarketing & PositioningPortfolio Websites
Why Thinking Like a Client Will Change Your Freelancing Career ForeverMost portfolio websites are focused on the wrong person. Thinking like a client might be all you need to kickstart your freelancing career. Find out how seeing myself from the perspective of a paying… Matt Olpinski • 4 min read Getting ClientsMarketing & Positioning
How I Earned My First $10,000 as a Freelance Web DesignerIt took me a full four years to earn my first $10,000 of freelance income. Working 15 hours per week for most of each year, that works out to about $1.95 an hour. That's… Matt Olpinski • 5 min read Getting ClientsMarketing & Positioning
How to Find More Freelance ClientsIf you're trying to find more freelance clients, you've got it all backwards. Instead, spend time giving potential clients more ways to find you. Matt Olpinski • 7 min read Getting ClientsMarketing & Positioning
How to Write Great Copy When You’re Not Actually a CopywriterLearn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing. Matt Olpinski • 10 min read Getting ClientsMarketing & Positioning
How to Market Yourself to Startups as a FreelancerOver 100 million new businesses each year are trying to stake their claim in the startup world, but with so many businesses trying to create "the next big thing", finding the right startup to work… Matt Olpinski • 8 min read Getting ClientsMarketing & Positioning
Should you call yourself a freelancer or a consultant?Before deciding what to call yourself, it's important to understand how people perceive consultants and freelancers, but at the end of the day, the way you position yourself is more important than what you call… Matt Olpinski • 4 min read Getting ClientsMarketing & Positioning
How to Identify and Attract Your Ideal Freelance ClientWouldn’t it be wonderful to have the perfect clients always reaching out to you for work? It’s not only possible, but completely attainable for any freelancer. The key to attracting the right clients starts… Matt Olpinski • 4 min read Getting ClientsMarketing & PositioningPortfolio Websites
Get Hired With The Perfect Online Student PortfolioIf you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many… Matt Olpinski • 5 min read Getting ClientsMarketing & Positioning
The Golden Question No Other Freelancer Is AskingThe freelancing market is more oversaturated now that it has ever been before. If you really want to stand out from the crowd, simply asking this question will tell the client that you know… Matt Olpinski • 2 min read Career TransitionsMarketing & Positioning
How to Successfully Kickstart Your Freelancing CareerWhen I first started freelancing, I didn't quite know what I was doing. Here are 6 simple tips for taking your freelancing career to the next level as you work towards getting more projects and… Matt Olpinski • 5 min read
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I teach thousands of freelancers how to get more clients, raise their rates, and create a better life for themselves.
Ever since I left my salary job behind, I've consistently earned a six-figure freelance income each year and have worked with clients such as Facebook, Marriott, Bloomberg, and American Express.
I want to show you how to take your freelancing career to the next level so you can build a healthy, sustainable, and satisfying freelance business.