Marketing & Positioning for Freelancers
Find out how to market yourself to potential clients and position yourself for success
How to Market Yourself During Your First Year of Freelancing
If you want to make real money as a freelancer, you have to start treating your career like a business – and that begins with learning how to market yourself.
How to Smoothly Transition from Full-Time Employment to Freelancing
When you quit your day job and transition into full-time freelancing, it's important to make the career adjustment as smooth as possible. These 7 tips will help you do that!
How to Use Google Trends to Understand What Freelance Clients are Searching For
Use Google Trends to find out what freelance clients are searching for, make yourself more visible online, and get more leads for your freelance business.
5 Reasons Why You Need to Have Your Own Portfolio Website
Have you ever wondered why you should have your own portfolio website? Having your own website will increase your online visibility and help you get more freelance clients
Introducing Matthew’s Design Co. (and the changes ahead for my website)
Find out all the details of how I plan to navigate the transition from freelancer to company while maintaining my relevance and relationship to freelancers.
Introducing The Freelance Institute – A Community for Freelancers & Remote Workers
Learn why I created a global Slack community for freelancers dedicated to learning and professional growth. Take a look behind the scenes and find out how The Freelance Institute was born and what my…
Why Thinking Like a Client Will Change Your Freelancing Career Forever
Most portfolio websites are focused on the wrong person. Thinking like a client might be all you need to kickstart your freelancing career. Find out how seeing myself from the perspective of a paying…
How I Earned My First $10,000 as a Freelance Web Designer
It took me a full four years to earn my first $10,000 of freelance income. I didn't know what I was doing, but I didn't let anything hold me back. When it comes to…
12 Things You Should Remove From Your Portfolio Website Immediately
A collection of brutally honest tips for what you should remove from your portfolio website immediately before someone decides to not hire you (and what to replace them with instead).
How to Find More Freelance Clients
If you're trying to find more freelance clients, you've got it all backwards. Instead, spend time giving potential clients more ways to find you.
How to Write More Effective Copy For Your Website
Learn how to write great copy for your website that converts viewers into customers even if you don't have experience with copywriting, sales, or marketing.
How to Market Yourself to Startups as a Freelancer
Over 100 million new businesses each year are trying to stake their claim in the startup world, but with so many businesses trying to create "the next big thing", finding the right startup to work…
Should you call yourself a freelancer or a consultant?
Before deciding what to call yourself, it's important to understand how people perceive consultants and freelancers, but at the end of the day, the way you position yourself is more important than what you call…
How to Identify and Attract Your Ideal Freelance Client
Wouldn’t it be wonderful to have the perfect clients always reaching out to you for work? It’s not only possible, but completely attainable for any freelancer. The key to attracting the right clients starts…
Get Hired With The Perfect Online Student Portfolio
If you are pursuing a degree in any digital or creative field, it is no longer optional that you have a personal website to show off your best work to potential employers. Thanks to many…
The Golden Question No Other Freelancer Is Asking
The freelance market is more oversaturated now than ever before. If you want to stand out from the crowd, asking this one will tell the client that you know what you're doing and that…
How to Successfully Kickstart Your Freelancing Career
Most freelancers don't know what they're doing in the beginning — and that's ok. To kickstart your freelancing career, use these six simple tips to get your first clients and gain traction as you…