Are you struggling to close deals and set the right project expectations?

Get the exact proposal + contract combo I’ve used to close $10k - $100k projects. You’ll get more clients to say “yes” to hiring you instead of the competition. Includes a detailed guide on how to leverage both documents to their maximum potential.
By Matt Olpinski
What will I get?
10-Page Proposal Template
My proposal template is easy to use and ready-to-edit. Just replace the sample text and you're ready to send!
Plug & Play Legal Contract
You'll get my lawyer-approved contract in Word format. Just edit the details and attach it with the proposal.
Instruction Guide
You'll get written instructions showing you how to use both documents to their maximum potential.
Email Delivery Template
You'll get my bonus email delivery template to make sending even easier!
3 Convenient Formats
The proposal template comes in 3 formats (InDesign, Word, and Plain Text). The contract is Word format only.
Bonus Samples
You'll get a bonus proposal with real content to help you understand what to write in your own proposal!

10-Page Proposal Template

Most freelancers spend hours talking to clients and hand-writing proposals only to hear crickets after sending them. This template will help you focus on sending the right message and setting the right expectations with your prospective clients so you can stop wasting time and start closing more deals.

5-Page Legally Binding Contract

This contract is legally-binding and was written by my own legal council. It's plug-and-play, easy to edit, and ready to use with any type of project or client. Your clients will respect you and you'll be in a position to protect your freelancing business. This alone is worth well over $1,000!

Why not use a proposal software like Bonsai, Bidsketch, or PandaDoc?

These tools are great at generating layouts for proposals, but they all require you to input the content. With my plain text files, you can easily paste the content into your preferred tool to save time.

What’s the problem with most proposals?

Most proposals don’t do a good job of convincing the client to hire you. They’re frequently confused or combined with legal jargon, which makes them lengthy and difficult to understand. Most of all it distracts the reader (your potential client) from what you’re actually offering and how you can help their business grow.

Have you ever sent out a proposal for a project only to hear crickets? Or maybe the client “went in a different direction” after you spent hours exchanging emails, learning about their business, and writing a proposal.

If so, you’re not alone.

The quality and effectiveness of your project proposal will determine whether you’ll win a new project or lose it.

This is the critical juncture where a client chooses to hire and pay you. It’s also where most clients will abandon the project. The quality and effectiveness of your project proposal will determine whether you’ll win a new project or lose it. Yet, most freelancers fail to write effective proposals.

This proposal template and the free bonus content will help you impress more clients and win more projects.

What’s inside the proposal?

  • Page 1: Cover
  • Page 2: Project Summary
  • Page 3: Past Successes + Validation
  • Page 4: Recent Work Samples
  • Page 5: Clients You’ve Worked With
  • Page 6: The Offer
  • Page 7: Scope of Work
  • Page 8: Timeline + Payments
  • Page 9: Testimonials
  • Page 10: Signatures

What’s inside the contract?

  • Definitions
  • Designer Services
  • Proposal
  • Compensation
  • Payment
  • Late Payment
  • Changes to Project Scope
  • Delays
  • Evaluation and Acceptance
  • Client Responsibilities
  • Accreditation and Promotion
  • Confidential InformationRelationship of the Parties
  • Representations and Warranties
  • Indemnification and Liability
  • Term and Termination
  • Rights to Final Art
  • Rights to Deliverables Other Than Final Art
  • Support Services
  • Enhancements
  • Dispute Resolution
  • General
Prefix Title

Additional Details

These template also includes real content from a proposal that resulted in a successful project. No lorem ipsum. That means you'll get a proven example of effective content for each section to maximize your chances of getting the project.
Flexible Formats
The proposal template comes in 3 editable formats: InDesign, Word, and plain text. The plain text version allows you to easily copy and paste the content into your preferred software. There's also the PDF version you can use for final design or layout reference. The contract template comes in Word and plain text formats.
Help Guide & Instruction Booklet
I've included a "tutorial" version of the proposal template as a short booklet to help you understand how to get the most out if it using your own content!
Bonus Email Template
After you've written a compelling proposal and finalized the contract terms, you'll have to send a compelling email to the client to further set expectations. I've included that email template for you to use as well!

How to get the most out of the proposal

This proposal isn’t a magic wand that guarantees you more clients just because you use it. You need to be having the right conversations with your clients and setting the right expectations with them beforehand. Only then can the proposal be leveraged to its maximum potential.

For the best results, treat the proposal as a summary or “reminder” of everything you’ve already discussed. It should be a formality. That means if the client is seeing your pricing and the scope of work for the very first time in the proposal, it may not be effective.

The proposal is a positioning tool. Use it to focus the client on the project goals and outcomes while giving them high-level details on scope, price, timeline, and reminders about why it’s in their best interest to hire you for the project.

About Me

I’m a UI/UX designer & web developer who turned years of freelancing into a full-time career, and recently into my own company, Matthews’ Design Co.

I’ve worked on major design projects with some of the biggest brands in the world, including Marriott International, Bloomberg, Facebook, DHL, Porsche, PayPal, Coca Cola, and American Express.

This website (launched April 2020), is now dedicated to teaching thousands of freelancers how to succeed through my articles, newsletter, products, services, and freelance community.

Learn More
Still have a question?

Frequently Asked Questions

Will I actually get more clients?

This proposal isn't a magic wand that guarantees you more clients just because you use it. You need to be having the right conversations with your clients beforehand so that the proposal is leveraged to its maximum potential

Is the contract legally-binding?

Yes! The contract was drafted by my own legal council and is as official as it gets. Any good lawyer should be willing to stand behind this contract. It's clear, legible, easy-to-edit, and will work with any type of project.

What if I don't like it?

If you don’t find this product valuable at all or if it’s just not what you were expecting, let me know. Refund requests will be handled on an individual basis.

What's the difference between a proposal and a contract?

A proposal is focused on the high-level project background, scope of work, payment schedule, etc. A contract contains all the legal terms of engagement, which can easily distract a client from the proposal when the two are combined.

What formats will I receive?

You'll get multiple versions of each document. The proposal comes in PDF, InDesign, Word, and plain text formats. The contract comes in Word and plain text formats.

Will I get any instructions?

Yes! You'll get written instructions that show you how to leverage both documents to their maximum potential.